A mother and a daughter
becoming top notch entrepreneurs is a rarity. Mother Jeanne Roth, an
entrepreneur, and daughter Leslie Smith, an elementary teacher, teamed up to
form L’ilDarlins. The most practical and trendy products have been created by
L’ilDarlins, which provide accessories for moms, babies and toddlers. Their
variety of products include –
1. BibARoo
2. Burpee Cloth
3. Burpee Bouquet
4. Hoodie Bath Towel
5. Sweet Dreams pillowcase
6. Love My Cozy
7. KidzApronAll.
The daughter, Leslie Smith,
attributes her success to her three little girls. As a mom, she looked for high
quality and practical accessories for children to grow with. Their first
product, BiBARoo, fulfilled the customer’s requirements. The product is a full
body bib to cover the babies. The high quality apron is still in demand. The bib
protects the baby’s clothes from food stains and spills.
Backed by self-finance, the
biggest challenge was to find a manufacturer in the U.S who would be within a
reasonable distance and produce quality products. The series of challenges did
not end there. The mom-daughter team had to convince the buyers that their
product was unique and could stand out from the rest of the baby accessories.
Presently, their products can be found in the baby aisle of every store.
Currently, their manufacturer is Harris Manufacturing Inc. in Trenton, NJ.
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