Business Success Stories Using Social Media

The power of social media marketing is slowly increasing day by day all over the world. The reason behind its success is that the internet provides a platform where advertisements can reach a vast visitors while bypassing various barriers like distance.The consciousness created through social media sites is massive because of the number of users of social networking sites. Take the example of Facebook. The site has about 1.2 billion users. An ad on such a large website can reach out to a massive audience at relatively low costs. Some of the success stories of the past year have been listed here. There is much to be learn about the extent to which social media marketing can take a company.

1. Hertz: Hertz recently used social media in an engaging ‘share it up’ campaign through Facebook. The company used the site to create consciousness about certain discounts and coupons that people could avail of. Almost half those who viewed such coupons ended up sharing it with friends and family.

2. Jetsetter: Jetsetter used Pinterest in their online campaign. The advertising strategy went out to the many bloggers on the site. Using a blog site is especially clever because people who search for certain topics are interested about them. This filters out those to whom the advertisement does not apply.

  
3. Ikea: IKEA is another brand that celebrated a huge success through social media marketing. Their interactive catalogue was engaging to shopping enthusiasts. Sharing posts about certain commodities among friends and family accelerated the widespread excitement that enabled a large number of sales

4. Groupon: Groupon recently rejected Google’s $6 billion buyout. Through media and networking sites, the company effectively put into people’s minds that they provide year-long discounts on various different things. This worked extremely well for the company and helped the firm amass a good amount of wealth.

5. Southwest Airlines: Southwest Airlines gave out a code ‘LUV2LIKE’ to their fans in a promotional event to hype up the oncoming “Wanna Get Away” flight options that are coming this fall. People worldwide started booking flights in advance to avail of the 50% discount that the airline was giving away. Although the promotion would have cost the company a large amount of money, their marketing strategy will show results in the long run.

6. Red Bull: Red Bull is now well known for its aggressive advertising using social media sites. The brand goes out to sports and extreme games enthusiasts.

7.  Mad Men: The Mad Men TV series had created a faux Facebook page. The enterprise had soaring results because of the receptivity. The posts on the page were as if the characters on the show were uploading them.

8. Oreo: Oreo used Facebook to advertise aggressively. Now, the company uses its Tumblr blog to put up various advertisements similar to the Google Doodle called ‘Oreo Daily Twist’

9. Dove: Dove focused largely on social media and SEO for their advertising campaigns all of 2012. The company’s aim was to boost the self-confidence in women worldwide.

10. Burger King: Early last year, the Twitter account of Burger King was hacked and their logo changed to that of McDonald’s. The company used the buzz around the event to gain almost 30,000 new followers on Twitter when things died down a bit. 

Kaback Models Requested by Alexander Wang from The It Factor Productions

The It Factor Productions Congratulates the KMM Models who were Requested: The It Factor Productions’ commercial print modeling division Kaback Model Management has been booking some pretty big jobs recently- among them, Alexander Wang requested to see some of our KMM Talent who qualified for his modeling casting.  The Kaback Models who were picked to audition for the modeling job were KMM Models’: Chrissy K, Kat Lee, Natalia Clash, Maria Crispo, and last but not least, Gianna S. from our teen modeling division. Check out some pictures below from the girls’ professional modeling portfolio’s they got through The It Factor Productions’ recommended professional photographers for models.

The It Factor Productions Tip: Know your Modeling Clients: Before you show up for a modeling gig or an acting audition you need to do research on that client.  You should know about their company, their image, and what they might be trying to convey with this particular modeling project.  Doing this type of research will help you be a better model and land jobs with clients.  Here is some information you would look up with you were going to a modeling audition for Alexander Wang. Alexander Wang is an American fashion designer and Creative Director of Balenciaga. He’s had quite a prolific career. At age 18, he moved to New York City to attend Parsons. In 2005, after just two years at Parsons, he decided to pursue the launch of his own label, which predominantly began with a knitwear collection. In Fall 2007, Wang presented a complete women’s ready-to-wear collection on the New York catwalk for the first time, to critical acclaim. He won the Vogue Fashion Fund in 2008, an honor accompanied by a $200,000 award to expand one’s business. That same year, he launched his first handbag collection. The next year, he launched T by Alexander Wang.

His lines are now stocked globally in more than 700 doors including luxury department stores such as Barneys New York, Neiman Marcus, Bergdorf Goodman, Dover Street Market, Browns, and Net-A-Porte. Wang is known for his urban designs. After designing a Fall 2008 collection using black as the predominant color, he designed his Spring 2009 collection using bright colors such as orange, dusty purple, aqua and hot pink.  Although he reverted to using mainly black fabrics, he was praised for showing great tailoring skills.

Get more news from The It Factor Productions. 

The It Factor Productions Represents Yet Another American Idol Star

American Idol’s Johnathan McNeil Just Signed to KMM: Johnathan McNeil hails from Memphis, Tennessee and is now working in Philadelphia and New York City with Kaback Model Management.  You might recognize Johnathan from the last season of American Idol, Season 12, during which he was noted for his unique voice.  The It Factor Productions also represents American Idol starts Anthony Federov and Joshua “JCurtis” Arrington.  With a love of both performing and R&B music, Johnathan looks to inspire others.   He fits right in with the vision at The It Factor Productions and Kaback Model Management’s music division.Here’s some info about Johnathan’s season: Season 12 premiered on January 16, 2013 and aired through May 16, 2013. This season’s judging panel consisted of Randy Jackson, along with Mariah Carey, Keith Urban and Nicki Minaj. This was the first season since season nine to have four judges on the panel. The pre-season buzz and the early episodes of the show were dominated by the feud between the judges Minaj and Carey after a video of their dispute was leaked to TMZ.

Learn more about what’s going on at The It Factor Productions.   

Business Success And Information Technology

Information technology is a modern phenomenon that has dramatically changed the daily lives of individuals and businesses throughout the world. Information technology is driven by the microchip, which owes its existence to the semi-conductor. IT solutions run the gamut from personal computers and computer software to production robotics to communications technology. Leveraging information technology for business success is key to survival in the modern business world. Now I  lists out theses business success and information technology. So lets have a look on the Business Success And Information Technology. 

Significance: Information technology has grown to permeate the business world, affecting how companies make and market their products, as well as how people communicate and accomplish their jobs in modern organizations. Specialized software shapes best-practices and industry standards, continually changing the face of business in almost every way.

Production Technology: Production technology has allowed modern companies to make great strides in operational efficiency and the effectiveness of human resources. Automation technology, such as assembly lines and computer-controlled machinery, can allow companies to produce unprecedented volumes of goods, and advances in transportation technology allow businesses to ship their products anywhere in the world.Information technology has also changed the way that companies operate internally. Personal computers have become a necessity for a large majority of corporate jobs, and many manual labor jobs require the use of a handheld computer or other electronic device as well.

Communications Technology: Leveraging advances in communications technology is imperative to surviving in the modern business world. Advances in cellular phone technology have revolutionized the way businesspeople communicate with clients, employees, suppliers and strategic partners. The Internet has revolutionized the marketing function in addition to opening up a wide range of communication options.Modern smartphones are changing the game yet again with the introduction of new and innovative applications. A small business owner can now access a web-based customer relationship management service on a smartphone from anywhere in the world, for example, allowing him to obtain vital data about contacts before making calls.

Considerations: While information technology solutions can contribute to the success of your organization, there are a number of unique costs to consider. In addition to the cost of implementing an IT solution, you must employ highly educated and specialized workers to maintain, monitor, expand and repair your IT infrastructure.

The Future: Modern information technology has gained popularity rapidly since the mid-twentieth century, and the trend is likely to continue into the future. As IT solutions continue to increase the efficiency and effectiveness of business operations and communications, businesses will continue to rely on IT for success.

Facebook Big And Small Business Success Stories

Are you finding what other companies are doing to gain success with Facebook marketing if so then you are in the appropriate place. In this article I am going to share the  Facebook Big And Small Business Success Stories. This article highlights some companies(big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices. So I am sure that you will get inspiration to read this article and you are guaranteed to find inspiration for your Facebook marketing efforts. So lets have a look on the  Facebook Big And Small Business Success Stories.

A. Cheese & Burger Society: Cheese and Burger is a famous companies all over the world. the Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling. One savvy practice introduced here is fan gating. Fan gating, also known as “like gating,” is where you require visitors to become a fan of your page to gain access to special content, discounts or contests. If you use a contest for fan gating, make sure you abide by Facebook’s terms of service. These articles can help: Mari Smith (compliance) and Sara Hawkins (legal promotions). To increase their familiarity  Cheese & Burger Society created a send to a friend app, allowing fans to send a cheeseburger to their friends and so on. This fun easily increase their public visibility.

The Cheese & Burger Society also encourage their fans to post picture,photos,various kinds of video and people love to share photo and so on. In fact, approximately 6 billion photos are shared on Facebook each month according to pixable. For some tips on how to take full advantage of photos on your page,see this article by Debbie Hemley.

 B.  IdeaPaint: IdeaPaint is a B2B company that sells a specialty paint that converts walls and other spaces into a dry-erase writing surface, eliminating the need for hanging white boards and opening up creative space. Idea paint increase their familiarity all over the world via the Facebook.In keeping with their creative purpose and mission, IdeaPaint makes innovative use of their welcome tab by creating Hot Spots with links to their social site.This promotes interactivity. The exploratory user will also find a link for a coupon. A key to building long-term customer loyalty is to give your customers a good first experience with your product or service. IdeaPaint does this by providing detailed videos on their Facebook page on how to install and use their product.

IdeaPaint integrates several social components in their Facebook videos. In addition to the Like button, they use the Send button, which enables you to directly send the link to your friends. The Facebook comment section allows people to make comments that will show up on their wall.
Another smart trick  employed by IdeaPaint is their use of NetworkedBlogs to automatically pull their blog posts to a dedicated tab.Actually they manually adds their posts to their wall. As explained by Mari Smith, this will enhance your news feed.

C. American Express Open Forum: American Express Open Forum is a famous small company.
American Express has created a forum just for small business owners and leaders. Through a strategic partnership with Facebook, they created a massive contest for small businesses that generated lots of interest and increased their fan base. Note the importance of having a valuable prize ($20,000). So it is easy to say that American Express Open Forum is a viral company.

American Express Open Forum creating ongoing engagement on your wall is to use variety in your posts. Notice how Amex uses questions, quotes and articles to engage their fans. It’s also important to use shorter posts. Buddy Media found that posts with 80 characters or fewer get 27% greater engagement than longer posts.American Express also cleverly integrated their rewards program so people can redeem points for Facebook ads. Maybe you can’t leverage a deal with Facebook, but perhaps this kind of rewards incentive might get you thinking about partnership opportunities you’ve been overlooking. So I think American Express Open Forum give us inspiration to do something.

D. Banez Insurance Agency: Banez Insurance Agency is a local Farmers Insurance agency in Stockton, California. This small business is doing a number of things smart marketers should study.
Ron Banez is the owner of this insurance agency. He makes an immediate impression on his welcome page by doing two things: 1) Making a charitable donation for every Like and 2) using a video.
A few things to notice on his wall: First, observe how Ron has taken advantage of the photo strip by creating 5 interchangeable photos that reinforce his core messaging. Here’s a helpful article on optimizing your photo strip

Next, observe how Ron incorporated his photo in his profile image, enabling him to use his headshot as his avatar when interacting on his Facebook wall. In a relationship-based business like insurance, it’s important for people to see you’re a person. Additionally, see how the profile image points you toward the links below it. This subtle guidance will keep visitors on your page longer, increasing the likelihood they will engage with you as a fan. Finally, this page makes a great use of the tabs. Through the tabs you can get a quote, learn about insurance products and enter a contest.

 E. PETCO: PETCO is a famous company. PETCO is a national pet supply store. They have masterfully integrated their store on Facebook, allowing greater social engagement. See how it allows fans to tell their friends which products they like, even as they shop. Mari Smith recommends TabJuice as a great service for small businesses wanting to set up a store on Facebook. Everyone wants fan engagement, but few companies tell their audience the rules of engagement. PETCO does it in a friendly, but direct, manner.So it easy to say that PETCO is really a famous company and that always give us inspiration to do something for all over the world.

F. Red Bull: Nowadays Red Bull familiarity is also a familiar site all over the world. Its getting popularity day by day. Red bull also getting popularity via the fan base. So lets go to see smart practices. If you first visit to their page you can’t avoid their strong, but fun, call to action. If their power of suggestion isn’t enough, they also provide a subtle hint as to what’s waiting for you when you become a fan. This is a powerful alternative way listing the facilities. now you thinking which approach makes more suitable for your business. The more you can get fans returning to your page and lingering so you get more facilities and eventually choose your products and services. Red Bull developed a series of games and a TV channel for this very reason. while you may not have the budget to hire game developers or start your own TV channel. So ultimately it is easy to say that you can makes yourself successful businessman through Facebook.

So guys I think this post give you inspiration to lead a successful business and make yourself perfect small business or big business area. Don't forget let me know opinion about theses Facebook big and small business success stories.     

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