Facebook Big And Small Business Success Stories

Are you finding what other companies are doing to gain success with Facebook marketing if so then you are in the appropriate place. In this article I am going to share the  Facebook Big And Small Business Success Stories. This article highlights some companies(big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices. So I am sure that you will get inspiration to read this article and you are guaranteed to find inspiration for your Facebook marketing efforts. So lets have a look on the  Facebook Big And Small Business Success Stories.

A. Cheese & Burger Society: Cheese and Burger is a famous companies all over the world. the Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is an innovative way to promote Wisconsin cheese by talking about something many people love—burgers and grilling. One savvy practice introduced here is fan gating. Fan gating, also known as “like gating,” is where you require visitors to become a fan of your page to gain access to special content, discounts or contests. If you use a contest for fan gating, make sure you abide by Facebook’s terms of service. These articles can help: Mari Smith (compliance) and Sara Hawkins (legal promotions). To increase their familiarity  Cheese & Burger Society created a send to a friend app, allowing fans to send a cheeseburger to their friends and so on. This fun easily increase their public visibility.

The Cheese & Burger Society also encourage their fans to post picture,photos,various kinds of video and people love to share photo and so on. In fact, approximately 6 billion photos are shared on Facebook each month according to pixable. For some tips on how to take full advantage of photos on your page,see this article by Debbie Hemley.

 B.  IdeaPaint: IdeaPaint is a B2B company that sells a specialty paint that converts walls and other spaces into a dry-erase writing surface, eliminating the need for hanging white boards and opening up creative space. Idea paint increase their familiarity all over the world via the Facebook.In keeping with their creative purpose and mission, IdeaPaint makes innovative use of their welcome tab by creating Hot Spots with links to their social site.This promotes interactivity. The exploratory user will also find a link for a coupon. A key to building long-term customer loyalty is to give your customers a good first experience with your product or service. IdeaPaint does this by providing detailed videos on their Facebook page on how to install and use their product.

IdeaPaint integrates several social components in their Facebook videos. In addition to the Like button, they use the Send button, which enables you to directly send the link to your friends. The Facebook comment section allows people to make comments that will show up on their wall.
Another smart trick  employed by IdeaPaint is their use of NetworkedBlogs to automatically pull their blog posts to a dedicated tab.Actually they manually adds their posts to their wall. As explained by Mari Smith, this will enhance your news feed.

C. American Express Open Forum: American Express Open Forum is a famous small company.
American Express has created a forum just for small business owners and leaders. Through a strategic partnership with Facebook, they created a massive contest for small businesses that generated lots of interest and increased their fan base. Note the importance of having a valuable prize ($20,000). So it is easy to say that American Express Open Forum is a viral company.

American Express Open Forum creating ongoing engagement on your wall is to use variety in your posts. Notice how Amex uses questions, quotes and articles to engage their fans. It’s also important to use shorter posts. Buddy Media found that posts with 80 characters or fewer get 27% greater engagement than longer posts.American Express also cleverly integrated their rewards program so people can redeem points for Facebook ads. Maybe you can’t leverage a deal with Facebook, but perhaps this kind of rewards incentive might get you thinking about partnership opportunities you’ve been overlooking. So I think American Express Open Forum give us inspiration to do something.

D. Banez Insurance Agency: Banez Insurance Agency is a local Farmers Insurance agency in Stockton, California. This small business is doing a number of things smart marketers should study.
Ron Banez is the owner of this insurance agency. He makes an immediate impression on his welcome page by doing two things: 1) Making a charitable donation for every Like and 2) using a video.
A few things to notice on his wall: First, observe how Ron has taken advantage of the photo strip by creating 5 interchangeable photos that reinforce his core messaging. Here’s a helpful article on optimizing your photo strip

Next, observe how Ron incorporated his photo in his profile image, enabling him to use his headshot as his avatar when interacting on his Facebook wall. In a relationship-based business like insurance, it’s important for people to see you’re a person. Additionally, see how the profile image points you toward the links below it. This subtle guidance will keep visitors on your page longer, increasing the likelihood they will engage with you as a fan. Finally, this page makes a great use of the tabs. Through the tabs you can get a quote, learn about insurance products and enter a contest.

 E. PETCO: PETCO is a famous company. PETCO is a national pet supply store. They have masterfully integrated their store on Facebook, allowing greater social engagement. See how it allows fans to tell their friends which products they like, even as they shop. Mari Smith recommends TabJuice as a great service for small businesses wanting to set up a store on Facebook. Everyone wants fan engagement, but few companies tell their audience the rules of engagement. PETCO does it in a friendly, but direct, manner.So it easy to say that PETCO is really a famous company and that always give us inspiration to do something for all over the world.

F. Red Bull: Nowadays Red Bull familiarity is also a familiar site all over the world. Its getting popularity day by day. Red bull also getting popularity via the fan base. So lets go to see smart practices. If you first visit to their page you can’t avoid their strong, but fun, call to action. If their power of suggestion isn’t enough, they also provide a subtle hint as to what’s waiting for you when you become a fan. This is a powerful alternative way listing the facilities. now you thinking which approach makes more suitable for your business. The more you can get fans returning to your page and lingering so you get more facilities and eventually choose your products and services. Red Bull developed a series of games and a TV channel for this very reason. while you may not have the budget to hire game developers or start your own TV channel. So ultimately it is easy to say that you can makes yourself successful businessman through Facebook.

So guys I think this post give you inspiration to lead a successful business and make yourself perfect small business or big business area. Don't forget let me know opinion about theses Facebook big and small business success stories.     

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